Our Packaging
We're really proud of our award-winning generics packaging. It's known as Teva 360 and was designed to reduce the risk of dispensing errors and make it easy for patients to identify the right medicine.
The style we adopted is called Teva 360, reflecting the complete review of the packaging. Teva 360 design style uses dark letters on a white background for clarity, and contrasting colours to help distinguish product and strength. The aim is to make it easier for patients on different therapies to differentiate between different drugs and strengths.
We consulted with both patients and healthcare professionals to find out what they wanted from medicines packaging.
Benefits for dispensers
Our Teva 360 packaging brings benefits for both the dispensing pharmacist and the patient. Our aim for the pharmacy was to help reduce errors in dispensing:
- Intelligent use of colour makes it easier to differentiate products on the shelf quickly
- Colours chosen so that multiple products in multi-drug therapies are clearly differentiated - clear distinction for patients
- Clear, modern typeface in black on white, makes it easy to read
- Logical consistent layout of instruction information using dispensary label area - which reduces the potential for patient confusion
- Consistent clear area for product barcoding, which facilitates quicker customer service
Benefits for patients
Our aim for patients was to make our Teva 360 packaging clear and distinguishable:
- The clear typeface in black-on-white is easy to read, especially for older and less well sighted patients
- There is a clear information panel next to the dispensary label information
- The contrasting colour system makes it easier to indentify prescriptions from each other, without ambiguity
- The set of colours is specifically chosen so that multiple prescriptions for same therapy areas are clearly distinguished - we try to ensure products that are commonly prescribed together, are not in similar colours
- Colour blind patients can also distinguish between the contrasting colour schemes
Other styles of packaging
There are other packaging styles in our product range, including our consumer healthcare products – also known as over-the-counter (OTC) because as the name suggests, products are available for consumers to self select, or can be bought from the pharmacist over the counter.
This style of packaging was designed to tie in with the look and feel of the Teva 360 range, but with its own identity, to resonate with what consumers expect in that area of the market.
Our range of injectable medicines which are typically used in a secondary care environment are packaged in a specific style for the hospital environment. They follow the same principles of using dark letters on a white background for clarity, and contrasting colours to help distinguish product and strength.
If you are a healthcare professional, you can find out more about this specific product range.
Our liveries
Finally, there are what we call our “legacy liveries”. They’re different styles of packaging that come from the companies that Teva has acquired over the years, including APS, Berk, Ivax, PLIVA and, more recently, Théramex, ratiopharm and Cephalon. They are shown here with our Teva Hospitals, Teva OTC and Teva 360 styles.