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The style we adopted is called Teva 360, reflecting the complete review of the packaging. Teva 360 design style uses dark letters on a white background for clarity, and contrasting colours to help distinguish product and strength. The aim is to make it easier for patients on different therapies to differentiate between different drugs and strengths.
We consulted with both patients and healthcare professionals to find out what they wanted from medicines packaging.
Our Teva 360 packaging brings benefits for both the dispensing pharmacist and the patient. Our aim for the pharmacy was to help reduce errors in dispensing:
Our aim for patients was to make our Teva 360 packaging clear and distinguishable:
There are other packaging styles in our product range, including our consumer healthcare products – also known as over-the-counter (OTC) because as the name suggests, products are available for consumers to self select, or can be bought from the pharmacist over the counter.
This style of packaging was designed to tie in with the look and feel of the Teva 360 range, but with its own identity, to resonate with what consumers expect in that area of the market.
Our range of injectable medicines which are typically used in a secondary care environment are packaged in a specific style for the hospital environment. They follow the same principles of using dark letters on a white background for clarity, and contrasting colours to help distinguish product and strength.
If you are a healthcare professional, you can find out more about this specific product range.
Finally, there are what we call our “legacy liveries”. They’re different styles of packaging that come from the companies that Teva has acquired over the years, including APS, Berk, Ivax, PLIVA and, more recently, Théramex, ratiopharm and Cephalon. They are shown here with our Teva Hospitals, Teva OTC and Teva 360 styles.