Digital Team

Driving forward digital transformation, covering the UK and Ireland Cluster.

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Driving forward digital transformation

We provide strategic direction and support to colleagues across UK and Ireland around digital marketing, e-commerce and omni-channel experiences. 

We act as an essential bridge between the business locally and regional Digital Operations and Global IT, enabling the relevant business units to execute their marketing, e-commerce and other related digital initiatives.

It's our aim to develop a deep understanding of the challenges the business is facing with delivering the strategy and provide guidance on the efficient and correct use of relevant platforms and services to ensure best in class customer experience.

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Meet the team

Aisha Khan, Director, Transformation, Strategic Marketing & Digital

Leads on the transformation for the UK and Ireland Cluster including customer experience and digital

Adam Karran, Associate Director, Digital Operations & Marketing Automation

Leads Commercial Digital Operations - eg Platform Management and Marketing Automation use

Libby Hobbs, Senior Manager, Digital Solutions Lead

Leads on digital solutions for Corporate partners, content and digital compliance

Gemma Shields, Digital Content Manager

Leads on e-commerce website and content, analytics and KPIs

Lisa Needham, Digital Campaign Manager

Leads on Sales Force Marketing Cloud use, content, analytics and KPIs


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We focus on 4 strategic pillars

Digitisation and Transformation: bridging the gap between local business needs and available digital solutions and resources

Digital Operations

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  • Ensure full alignment with the UK Digital strategy
  • Translating business goals into actionable digital enhancement
  • Ensure website functionality is aligned with business priorities and propositions
  • Deliver robust, actionable recommendations to the business

Digital Marketing

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  • Developing a roadmap to join up digital and non-digital channels in support of an enhanced seamless customer experience
  • Drive consent capture in-line with business priorities
  • Drive and support marketing automation within the Marketing teams
  • Oversee system integrations to support multichannel activity alignment

Digital Solutions

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  • Drive greater innovation and digitisation of processes and services for internal and external customers - Championing uptake and usage of things like M365

  • Define and manage platform roadmap and updates for corporate channels

  • Provide governance and robust compliance, improve approval rates

  • Improve focus and accountability for digital operations

  • Build a comprehensive content development support approach to help teams increase their content knowledge and use – Brand and content guardianship

  • Improve standardisation and create efficiencies across corporate channels and brands, through content repurposing.

  • Build a Digital Asset Management System: A repository of templates, guidance based on customer journey map, preferences, and best practice (Leverage Veeva platform)

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Projects Showcase

To bring to life some of our projects, platforms and responsibilities, here's just a few pictures of our work:

E-Commerce portals for Pharmacy and Direct Customers

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Sales Force Marketing Cloud: From single send emails to full customer journey emails

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Corporate Websites: Country website and UK product list website

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Additional resources

Desert Island Essentials

A rechargeable solar battery

Desert Island Essentials

A satellite dish

Contact Us

Email or telephone any of us and we'll do our best to help

Date of preparation: September 2022
Internal Use Only

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