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Building on the success of Expo 2017

Building on the success of last year’s event, at Expo 2018 we will sharpen our focus on the actions we need to take – and the collaborations we need to further develop – to transform our health and care services.

We partnered with NHS England to deliver the popular Digital Health Zone, one of the most stimulating and innovative zones at last year’s Expo.

The interactive Digital Health Zone, produced by Teva and NHS England, had a wealth of interactive features, allowing delegates to immerse themselves in the latest innovations, while networking and grabbing a coffee in our digital urban cafe.

The Digital Health Zone 2017


A central hub of engaging and exciting activity, the Digital Health Zone explored the transformative nature of digital technology. The focus was on a digital journey, from the ground-breaking digital and mobile health capabilities being used today in the health and care system, to emerging programmes of work, then moving on to conceptual innovations of the future. 

As well as experiencing some of the technologies of the present and the future, delegates were able to discuss, share and learn how digital technology can make healthcare more effective, affordable and better geared to the needs of patients. It was all about taking away real-world examples that should inspire them to implement digital advances in their own organisations. 

Giant interactive screens gave everyone the chance to spin the wheel, and explore the latest innovations in system management, patient-centred care and clinician support, by touch and sound.

It wasn’t all fun and games; there were some serious points to be made about how technology can be utilised to improve our health service.

Visitors also tested their hand/eye coordination with a virtual catch and deliver game, which they could play using a joy stick to educate themselves about key aspects of innovation in healthcare, and demonstrate the role Teva plays in some of these areas today.

Three screens were filled with case studies and real examples from across the country where digital health is having positive patient outcomes. The content here was explored using interactive touch screen technology and contained sound bite videos.

Experts answered digital health FAQs, and people listened to the answers over a coffee by popping on the headphones at our big screens.

To get a good look at crucial stats, they cleared the fog from our interactive screens by giving them a good wipe, and put services under the microscope, literally, by dragging and dropping our fact-filled petri dishes. They learnt that 12 million people in the UK are not confident online, and another six million are unable to access digital services.

We also showed what the future of personalised medicine might look like. A personalised medicines printer created orodispersible placebo films to demonstrate, conceptually, what the future of healthcare may look like.

Visitors to the Digital Health Zone also took a 3D digital tour of the CareTRx™ inhaler, which was being used in Sheffield as part of the Test Bed project. The inhaler is fitted with a sensor which transmits user information, including the number of times it’s used every day, to an app.

Delegates took a stroll through the whole patient journey from the study design to case studies looking at how the technology is improving the lives of real people with asthma.

Our futuristic CareTRx™ touch screen gave everyone the chance to find out how this technology can be used to drive up adherence, by taking them through all the features.

In the centre of our zone we had a cinema-style speaker booth, where our ‘conference within a conference’ had a full, two-day timetable of speakers who are heading up innovative digital projects to better patient care. We hosted a stellar array of speakers who also showed how digital technology is supporting the objectives of the NHS Five Year Forward View.

Advances in digital technology are poised to transform healthcare

Digital technology has the potential to change healthcare delivery in a profound way.


Teva and other partners are working hard to support the NHS to harness the significant opportunities in digital health in a relevant, meaningful and, most importantly, a patient-focused way.

One of the key conclusions from discussions on the Digital Health Zone in 2017 was that ‘partnership is essential’ if we want to bring the benefits of digital technology to healthcare – because it involves collaboration, between healthcare providers, pharma, medtech, caregivers, patients, and regulators.  In 2018 we can continue to develop that conversation.

Teva and NHS England are united in their commitment to creating a generation of health and social care leaders who are able to understand the potential of technology and how to apply it to make the system better. We will build on the success of the Digital Health Zone at the 2017 Expo on the HealthTech Zone in 2018.

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