Teva’s innovative work to use Artificial Intelligence (AI) to improve interactions with healthcare professionals in its respiratory campaigns was recognised by the industry through the Pharmaceutical Marketing Society Advertising Awards 2018 with wins in three categories:

• Craft Awards – Interactive Communications: Gold Award for Maxbot (Artificial Intelligence chatbot showcased at European Respiratory Society Congress 2018 in Paris)

• Craft Awards - Primary Care Advertisement: Bronze award for Braltusbot advertisement (advertised on MIMS* website)

• Target Awards - Innovation Award: Bronze award for Maxbot (Showcased at European Respiratory Society 2018 in Paris)

These awards recognise excellence in pharmaceutical marketing and are unique among healthcare creative awards because they are judged by both the healthcare professionals who are the targets of the actual work (the “target” awards), as well as agencies and marketers (the “craft” awards).

Teva is the third largest inhaler provider by volume1 and we will continue to invest in digital innovations like AI to enhance our customers’ understanding of our medicines. 

Robyn Hughes Senior Director Commercial for Teva in the UK said: “We believe we’re one of the first pharmaceutical companies using Artificial Intelligence to help healthcare professionals access quicker answers to their questions about our medicines.

To see the creative marketing initiatives that support DuoResp Spiromax® (budesonide formoterol) and Braltus® (tiotropium) being recognised in these awards really shows how Teva continues to be at the top of the game in providing valuable information and services for our healthcare professional customers.” 

* MIMS – The Monthly Index of Medical Specialities is the essential prescribing reference for general practice

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[1] IQVIA BPI HPA Jun 18.

Date of preparation February 2019
Ref: UK/CPE/19/0001 

Maxbot was showcased at European Respiratory Society Congress 2018 in Paris

Maxbot was showcased at European Respiratory Society Congress 2018 in Paris

 

Maxbot was showcased at European Respiratory Society Congress 2018 in Paris

 

Maxbot was showcased at European Respiratory Society Congress 2018 in Paris

 

Bratusbot featured in an interactive advertisement on the MIMS* website

Bratusbot featured in an interactive advertisement on the MIMS* website

 

Maxbot was showcased at European Respiratory Society Congress 2018 in Paris